How It Works
Loyalty isn't just about discounts. Custom rewards reflect a brand's identity and values. rediem enables merchants to create ways for customers to earn rewards that align with the brand's ethos.
Custom rewards can be created in three ways.
Build from Scratch: Create a totally customized reward unique to the brand.
Build from Template: Browse reward templates for inspiration. New templates are added regularly, including around holidays.
Clone Existing Reward: Duplicate a past reward and adjust it before relaunching.
Two reward types are available.
Coupon Rewards: A code customers redeem for a discount toward the merchant's brand or a partner brand from the rewards marketplace. Upload a single code or multiple unique codes via CSV.
Email Rewards: A flexible reward type for experiential offers, such as access to an exclusive event or custom redemption instructions delivered by email.
How To Set It Up
Navigate to Program → Points → Ways to Redeem in the merchant admin.
Click Add Ways to Redeem.
2. Select a starting point: Build from Scratch, Build from Template, or Clone Existing Reward.
3. Enter a Name and Reward Description. These display on the customer's dashboard.
4. Add a Banner Image and Preview Image.
5. Add Terms and Conditions and How to Redeem instructions. Terms and Conditions cover reward-specific rules or legal disclaimers. How to Redeem gives the customer clear steps, such as "Visit [website] to redeem" or "Reply directly to this email."
6. Set a Start Date and End Date if the reward is only available for a limited time, such as a seasonal offering. Leave these fields blank for an evergreen reward that stays a permanent part of the loyalty program.
7. Set Include and Exclude tags to control which customers see the reward, using Shopify customer tags. Learn more about segmentation here
Include: Only customers with the specified tags can access this reward. Leave empty to make the reward visible to all customers.
Exclude: Customers with the specified tags are excluded from this reward. Leave empty to make the reward visible to all customers.
8. Set the Reward Value, Redemption Amount, and Reward Destination Link.
Base the reward value on margins and the total amount allocated for the reward.
Set limits for Per-User Lifetime Redemptions, Per-User Monthly Redemptions, and Total Redemptions. Use Total Redemptions to cap inventory, for example 100 redemptions for 100 physical items.
Add a Reward Destination Link if redemption requires visiting another website, such as a partner discount page or a page to claim a physical item.
9. For Coupon Rewards, choose a code format.
Single Code: Upload one generic code that each customer can redeem once.
Multiple Codes: Upload a CSV of unique codes, one per redemption.
10. For Email Rewards, add a Reply To email address if logistics need to be coordinated directly with the customer.
11. Set up a correlated task if redeeming the reward requires a follow-up action, such as Make Donation for a donation-based reward. Learn more about tasks here.
Key Notes
Custom rewards can be built from scratch, from a template, or by cloning a past reward.
Rewards left without a Start Date and End Date run as evergreen, permanent rewards.
Include and Exclude tag fields both default to showing the reward to all customers when left empty.
Total Redemptions limits work well for capping rewards with fixed inventory.
A correlated task should be added whenever reward redemption requires a manual follow-up action, such as processing a donation.