Introduction
Klaviyo is an email marketing app that will help you target, personalize, and measure results for your online store.
The Klaviyo rediem Integration allows you to:
Sync your rewards program member information with your Klaviyo account
Send reward program emails directly from Klaviyo
Segment campaign lists based on rewards program information
Manage personalized information for each customer in your rewards program
Build custom flows using program events like points earned or redeemed
Overview
How to integrate with Klaviyo
Step 1: Navigate to the Integrations tab and click on Add New Integration.
From the drop-down, select Klaviyo.
Step 2: Log into Klayvio
The Klaviyo account you log in with must have Owner, Admin, or Manager permissions.
Step 3: Create a List in Klaviyo
Navigate to Audience > Lists & segments.
Click Create New > Create list.
Label the list as "Loyalty Members" or your program name.
Step 4: Create an API Key in Klaviyo
Go to Settings> Account > API Keys and Create a Private API key that you name "Rediem Integration" - make sure to give the app full access.
Step 5: Paste the Private key in rediem's backend
Copy and paste the key, then click "Validate."
Step 4: After the key has been validated, select the list you created in Klayvio from the drop-down
📋 Note: All customer records will be added to Klaviyo as part of this sync.
That's it! Your Klaviyo integration is now installed.
What events and properties are sent to Klaviyo
When you install the Klaviyo integration, we’ll automatically start sending events and custom properties to your Klaviyo account. These events and properties can be used in Klaviyo Flows (as triggers or conditions) or in Klaviyo Segments to include/exclude individuals based on their reward program activity.
Events:
Rediem Loyalty Sign Up
Rediem Loyalty Sign Up Reward
Rediem Points Earned
Rediem Points Redeemed
Rediem VIP Tier Achieved
Rediem Tier Downgrade
Rediem Point Expiry Last Chance
Rediem Point Expiry Warning
Rediem Reward Expiry Last Chance
Rediem Reward Expiry Warning
Rediem Customer Action Rejection
Rediem Birthday Reward
Rediem Profile Sequence Started
Rediem Profile Sequence Completed
Rediem Advocate Created
Rediem Referral Received
Custom Properties:
rediem_point_balance
rediem_last_action_type
rediem_last_reward_type
rediem_full_birth_date
rediem_[Impactname]
rediem_YoY_[Impactname]
rediem_date_last_action
rediem_date_last_reward
rediem_current_tier
rediem_points_to_next_tier
rediem_spend_to_next_tier
rediem_has_account
rediem_loyalty_member
rediem_member_since
rediem_created_date
rediem_profile_sequence_started
rediem_profile_sequence_completed
rediem_loyalty_interations
rediem_advocate_referral_url
These values will be continuously updated in Klaviyo based on any activity that occurs in your program. If you set up a new action or reward, someone will need to take the action or redeem the reward for that property to populate in Klaviyo.