How It Works
Customers can earn and redeem a variety of discount and reward types through the program. Each type below covers what it does and when to use it.
Order Discount
Order discounts apply a sliding scale of flexible discount amounts off a customer's entire order.
Amount Discount
Amount discounts also apply to a customer's entire order, but use fixed or minimum amounts (for example, $5 off, $10 off, or $15 off) to encourage customers to reach specific spending milestones.
Combine amount discounts with free shipping or product discounts.
Percent Discount
Percent discounts apply a percentage off a customer's order, with the same configuration options as amount discounts.
Free Shipping
Free shipping removes shipping costs on a customer's order, based on purchase type, minimum spend, and country.
Gift Card
📋 Note: Follow the "Setting Up Brand Gift Cards" guide to configure this reward type.
Product Reward
Product rewards let customers redeem loyalty-exclusive or free products.
📋 Note: Follow the Product Rewards guide to configure this reward type.
Charitable Donations
Set up charitable donations using the Build From Scratch option.
How To Set It Up
Order Discount
Set the Discount Value in points (for example, $1 off for 100 points).
Set the Discount Amount (for example, $5, $10, or $20).
Set Discount Applies To to the entire catalog, specific collections, or specific products.
Set Purchase Type to New Purchase, Active Subscription, or Both.
Set a minimum purchase amount, or leave it as None.
Add a Subscription Redirect Link to redirect customers to a subscription page after creating a coupon code.
Set Limit Redemption Points to cap the maximum number of redeemable points. Leave blank for no limit.
Set Expiration to control how many days the discount remains valid (for example, 365 days).
Under Combinations, enable stacking with product discounts, order discounts, and shipping discounts.
Enable Add A Prefix To Discount Codes to prefix generated discount codes.
Amount Discount
Set the Discount Value in points (for example, $1 off for 100 points).
Set Redemptions to Online Only, In Store Only, or Online And In Store.
Enable the option to allow multiple redemptions.
Set Discount Applies To to the entire catalog, specific collections, or specific products.
Set Purchase Type to One Time Purchase, Subscription, or Both.
Set a minimum purchase amount, or leave it as None.
Set Expiration to control how many days the discount remains valid (for example, 365 days).
Under Combinations, enable stacking with product discounts, order discounts, and shipping discounts.
Use Include to limit the reward to customers with specific tags. Leave empty to make it visible to all customers.
Use Exclude to hide the reward from customers with specific tags. Leave empty to make it visible to all customers.
Enable Add A Prefix To Discount Codes to prefix generated discount codes.
Percent Discount
Set the Discount Value in points (for example, 1% off for 100 points).
Set Redemptions to Online Only, In Store Only, or Online And In Store.
Enable the option to allow multiple redemptions.
Set Discount Applies To to the entire catalog, specific collections, or specific products.
Set Purchase Type to One Time Purchase, Subscription, or Both.
Set a minimum purchase amount, or leave it as None.
Set Expiration to control how many days the discount remains valid (for example, 365 days).
Under Combinations, enable stacking with product discounts, order discounts, and shipping discounts.
Use Include to limit the reward to customers with specific tags. Leave empty to make it visible to all customers.
Use Exclude to hide the reward from customers with specific tags. Leave empty to make it visible to all customers.
Enable Add A Prefix To Discount Codes to prefix generated discount codes.
Free Shipping
Set the Reward Value in points.
Set Purchase Type to One Time Purchase, Subscription, or Both.
Set a minimum purchase amount, or leave it as None.
Set shipping eligibility to All Countries or selected countries.
Under Shipping Rates, exclude shipping rates over a certain amount. Leave blank for no limit.
Under Combinations, enable stacking with product discounts and order discounts.
Use Include to limit the reward to customers with specific tags. Leave empty to make it visible to all customers.
Use Exclude to hide the reward from customers with specific tags. Leave empty to make it visible to all customers.
Enable Add A Prefix To Discount Codes to prefix generated discount codes.
Key Notes
Product discounts cannot be cloned.
Order, amount, percent, and free shipping discounts can be combined with each other through the Combinations setting.
Use Include and Exclude tag rules to control which customers see a reward.
Setup steps for gift cards and product rewards live in their own dedicated guides, linked above.