Introduction
Nudges are on-site prompts that encourage customers to interact with your rewards program at key moments in their shopping journey. They can increase program participation, reward redemption, and community engagement.
Overview
Nudge Types
Product Nudge – Shown on product pages to highlight points or product impact.
Cart Nudge – Shown in the cart to encourage reward use before checkout.
Cart Sidebar Nudge – Similar to Cart Nudge, but appears in a sliding cart sidebar.
Checkout Nudge – Shown at checkout to prompt last-minute reward redemption (Shopify Plus only).
Impact Nudge – Displays your brand’s collective impact totals.
Here are the short descriptions for the last five nudge types:
Referral Thank You Nudge – Prompts customers to refer friends on the post-purchase Thank You page (only compatible with the new Shopify Thank You page).
Tier Nudge – Shows customers their current tier status and progress toward the next tier.
Recent Activity Nudge – Highlights customers' recent action and redemption history.
Points Nudge – Displays a customer’s current points balance to encourage redemption.
Tier Perks Nudge – Showcases the benefits available at the customer’s current tier.
Creating & Customizing a Nudge
In rediem, go to Nudges > Create Nudge.
Select the Nudge Type from the drop-down.
Customize:
Theme: choose points or impact focus (for Product Nudge)
Background & font colors
Max width (px) – leave blank for container default
Corner radius
Click Publish.
Enable in Theme Settings or click “Click here to add it to your theme now” in the rediem backend.
Placement Instructions by Nudge Type
1. Product Nudge
Add via Theme Settings → Customize → Products.
Go to Template → Add blocks/section → Apps → Rediem Product Nudges.
Manage with Manually Select/Unselect Products, Duplicate, Hide, or Remove.
Shown on: Eligible product pages.
Why use it: Keeps rewards visible during buying decisions and reinforces brand mission.
2. Cart Nudge
Add via Theme Settings → Customize → Cart.
Go to Sections → Add blocks → Apps → Rediem Cart Nudge.
Shown on: Cart page.
Why use it: Promotes point redemption, purchase completion, and loyalty sign-ups.
3. Cart Sidebar Nudge
Add via Theme Settings → Edit Code → cart-drawer.liquid.
Insert code before
</cart-drawer-items>.Then in Customize → Homepage → Header → Add blocks → Apps → Rediem Cart Sidebar Nudge.
Shown on: Sliding cart sidebar.
Why use it: Ensures reward visibility when no cart page exists. Promotes point redemption, purchase completion, and loyalty sign-ups.
4. Checkout Nudge (Shopify Plus only)
Add via Theme Settings → Customize → Checkout.
Go to Sections → Add blocks → Apps → Rediem Checkout Nudge.
Shown on: Checkout page when rewards are redeemable.
Why use it: Encourages last-step reward redemption.
5. Impact Nudge
Add via Theme Settings → Customize → Pages select your chosen page (e.g., homepage, impact page, rewards page).
Go to Add section → Apps → Rediem Impact.
Shown on: Pages showcasing your brand’s impact.
Why use it: Highlights and updates collective impact in real time.
6. Referral Thank You Nudge
Add via Theme Settings → Customize → Thank You Page.
Go to Sections → Add blocks → Apps → Rediem Referral Thank You Nudge.
Shown on: Shopify Thank You (order confirmation) page after purchase.
Why use it: Encourages referrals at the moment customers are most satisfied—right after completing an order.
7. Tier Nudge
Theme Settings → Customize → Pages select your chosen page (e.g., account page, rewards page).
Embed the provided code snippet on your desired page in your theme editor or HTML section.
Shown on: Any page where you want to display a customer’s current tier.
Why use it: Motivates customers to maintain or advance their tier by keeping status front of mind.
8. Recent Activity Nudge
Theme Settings → Customize → Pages select your chosen page (e.g., account page, rewards page).
Embed the provided code snippet on your desired page.
Shown on: Pages highlighting community engagement or rewards activity.
Why use it: Shows recent actions taken so customers can easily track their earning and redeeming activity.
9. Points Nudge
Theme Settings → Customize → Pages select your chosen page (e.g., account page, rewards page).
Embed the provided code snippet on your desired page.
Shown on: Any page where you want to display the customer’s current points balance.
Why use it: Drives reward redemption by reminding customers of their available points and their next point expiration date.
10. Tier Perks Nudge
Theme Settings → Customize → Pages select your chosen page (e.g., account page, rewards page).
Embed the provided code snippet on your desired page (e.g., loyalty page, rewards explainer page).
Shown on: Pages explaining rewards program benefits.
Why use it: Increases engagement by showcasing perks available at each tier, encouraging progression.