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Loyalty and Referral Reporting

Export and scheduled automated reports to track program performance

rediem provides exportable loyalty and referral reports directly from the Merchant Admin, or schedule monthly reports to be emailed automatically.

This is useful for finance teams tracking point liability, marketers monitoring program performance, and anyone tracking referral activity without needing to log in.

Overview


Why Use It

Reports give your team visibility into the program without requiring backend access. Finance teams can monitor point liability for accounting purposes, marketers can track program performance on a monthly cadence, and referral owners can verify that rewards are being redeemed as expected.

Available Reports

rediem offers three loyalty reports and two referral reports. All reports export as CSV files.

Loyalty Reports

  • Overview Report: A monthly summary of program activity, including:

    • total customers

    • loyalty members

    • actions completed

    • points earned

    • actions per participating loyalty member

    • your most popular action and reward

  • Point Liability Report: A customer-level breakdown of:

    • points earned, redeemed, expired,

    • each customer's closing point balance

    • Note: this represents the outstanding financial liability of unredeemed points, and earned points can appear as negative values when points are removed, such as after a refund or manual adjustment

  • Leaderboard Report: A ranking of loyalty members by total point value, including each member's name and email

Referral Reports

  • Advocate Shares: A record of every referral share, including:

    • placement

    • Advocate's email

    • sharing channel

    • date shared

  • Referral Report: A record of:

    • each referral, including Advocate and Friend details

    • the reward issued

    • the Friend's order number and purchase total, and the referral status.

    • Note: Rejected referrals include a rejection reason, so you can see exactly why a referral did not qualify.

📋 Note: The Referral Report also includes IP address and browser data for advocates and friends. rediem collects this to detect fraudulent referrals, such as an advocate referring themselves. Please be careful when handling this data to protect PII.

How to Export Loyalty Reports

  1. Go to Analytics → Loyalty.

  2. Scroll to the Monthly Reports section.

  3. Click Export next to the report you want to download.

📋 Note: Loyalty analytics reports are updated monthly. On the 1st of every month, you'll be able to export the previous month's reports.

How to Schedule Automated Monthly Reports

Instead of exporting manually, you can have monthly reports sent by email automatically.

  1. Go to Analytics → Loyalty.

  2. In the Monthly Reports section, click Setup Auto Export.

  3. In the Monthly Report Email window, enter the email address where reports should be sent. Separate multiple emails with a space.

  4. Click Save.

💡 Pro tip: Add your finance or accounting team's email to receive the Point Liability Report automatically each month, to help them track liabilities and outstanding balances.

How to Export Referral Reports

  1. Go to Referrals → Analytics.

  2. Scroll to the Reports section.

  3. Click Export next to Advocate Shares or Referral Report.

Use the Referral Report to track successful friend and advocate reward redemptions, and to review rejected referrals and their rejection reasons.

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