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Bazaarvoice and rediem

This guide will explain how and why to integrate Bazaarvoice with rediem for reviews and UGC management.

Introduction

The Bazaarvoice x rediem integration allows you to reward customers for leaving reviews automatically, as long as they have a loyalty account.

Overview

  • What Bazaarvoice does

  • Requirements

  • How to integrate Bazaarvoice and rediem

  • Create review reward in rediem

  • How it works

What does Bazaarvoice do?

Bazaarvoice is a third-party platform that enables brands to collect, manage, and display customer reviews, ratings, and user-generated content. It helps build trust and improve conversion through authentic customer feedback.

When integrated with rediem, Bazaarvoice connects review activity to loyalty actions. This allows merchants to reward customers for submitting reviews or engaging with content.

The benefit of this integration is that it increases customer engagement while incentivizing meaningful interactions that drive retention and repeat purchases.

Requirements

Before getting started, ensure you have:

  • An active Bazaarvoice account (within your Shopify store) and after the onboarding process

  • Integration Credentials provided by the Bazaarvoice Partner Integrations team.

  • Access to your platform integration settings in the rediem merchant admin.

  • A rediem plan that supports third-party integrations.

Requesting Your Integration Credentials from Bazaarvoice

  1. Download and sign the Bazaarvoice consent form.

Note: Reference the following document to find your database name: Bazaarvoice | How to find your instance name

2. Email the signed form to [email protected] to request your integration credentials.

3. Wait for Bazaarvoice to provision your keys.

4. Once you have successfully received your keys, go to Settings → Integrations in the Rediem merchant admin.

5. Click Bazaarvoice.

6. Enter the Integration Credentials (Private key) provided by Bazaarvoice and click Validate

7. Once the Private key is validated successfully, a text field will appear for you to enter the Email Shared key.

8. Enter your Email Shared Key and click Validate.

9. Once the Email Shared Key is validated, click Integrate

10. Bazaarvoice will be integrated successfully and an entry will be displayed.

Create Review Reward in rediem

  1. In the rediem merchant admin, navigate to Points → Ways to Earn.

  2. Click on Leave a Review!

  3. Configure the reward points in Earning value field

  4. Enter an Action Title for the review reward.

  5. Add a Destination link to direct customers to your website's review submission page.

  6. Set the Number of times a user can earn points for submitting a review.
    📋 Note: Leave this field blank to allow unlimited review rewards.

  7. Filter by Customer Tags can be configured to restrict eligibility to specific customers if required.

8. Click on the Create button

How It Works

  • Initial Submission: A review submission in Bazaarvoice triggers a verification email to the customer.

  • Verification: After the customer verifies their email, the review is processed and synced to rediem.

  • Crediting/Timing: Points are credited to the customer dashboard after the review is moderated. It can take up to 72 hours for a review to be moderated and synced to rediem.

  • Syncing: Customer data such as email and review activity syncs between platforms.

  • Updated Points:The customer sees rewards or points reflected in their customer dashboard after completing a review.

  • Merchant view.The merchant sees tracked events and reward issuance in the merchant admin.

Note: Points are only issued after the customer completes email verification in Bazaarvoice.

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