Creating and Managing Channels
Channels are created from the Community Tags section
Created tags appear:
In the Community Tags section
In the Channel dropdown during post creation
Tag Updates
If a tag name is edited:
The updated name is reflected on existing posts
If tag visibility is turned OFF:
Tag is hidden on the frontend
Tag remains visible in Merchant Admin and selectable during post creation
Deleting Tags
If a tag used in a post is deleted:
The tag disappears from frontend and Merchant Admin
The tag is removed from the channel dropdown
Managing Tags
Tags are a crucial feature in our community feed, allowing both users and brand managers to organize content and navigate the vast array of user-generated content (UGC) with ease. Similar to platforms like Instagram, tags help to categorize content, making it more accessible and engaging for community members. Here’s how tags work in our app:
Types of Tags
Public Tags: These are visible on posts within the community feed. Public tags help users discover related content by clicking on a tag to see all posts associated with it. For example, assigning the tag #earthdaychallenge to posts submitted in through that action would allow community members to view all submissions related to this specific event or theme, fostering a sense of participation and unity.
Hidden Tags: These tags are not visible to the general community but are an invaluable tool for brand managers. Hidden tags serve as internal organizational tools that aid in segmenting and analyzing the community activity. They are essential for behind-the-scenes management and strategic planning.
Setting Up a Public Tag
Setting Up a Hidden Tag
Hidden Tags for Analytics
You can use hidden tags when setting up a custom action, as shown below. This can be incredibly useful for grouping certain actions or challenges for analytics purposes.
Example: For actions related to an in-person event, a hidden tag such as "IRL" could be used. This allows brand managers to easily segment and analyze all posts related to real-life events. By filtering the analytics to show only actions with the "IRL" tag, brand managers can assess the performance and engagement levels of these specific events.
Hidden Tags for UGC Management
Brand managers can add a hidden tag to community feed content after a user posts it to help organize UGC and content as it is submitted.
Example: If a user uploads a photo of a product, like a "pink jade roller," brand managers can add a hidden tag corresponding to the product SKU. This tagging allows specific UGC to be systematically associated with particular products. Later, this content can be pulled via the tag to populate on the respective product page on the brand's website, enhancing the product's visual appeal and authenticity through real user endorsements
Benefits of Using Tags
Streamlined Content Management: Tags simplify the management of content, making it easier for brand managers to organize and locate specific types of posts quickly.
Enhanced User Experience: Public tags enhance the navigability of the community feed for users, making it more engaging and interactive.
Targeted Analysis: Hidden tags allow for detailed analysis and segmentation of community interactions, which can inform marketing strategies and content adjustments.