How It Works
Tags organize user-generated content (UGC) in the community feed. Tags help customers discover related posts and help merchants segment and analyze community activity.
Public Tags
Public tags are visible on posts in the community feed. Customers can click a tag to see all posts associated with it. For example, tagging posts submitted through an Earth Day action with #earthdaychallenge lets customers view every submission tied to that theme.
Hidden Tags
Hidden tags are not visible to customers. Merchants use hidden tags to segment and analyze community activity behind the scenes, including grouping actions for analytics and organizing UGC by product.
Channels
Channels are created from the Community Tags section. Every tag created this way appears in two places:
The Community Tags section.
The Channel dropdown during post creation.
Editing A Tag
If a tag name is edited, the updated name reflects on all existing posts that use it.
Turning Off Tag Visibility
If a tag's visibility is turned off:
The tag is hidden on the frontend.
The tag remains visible in the Merchant Admin and stays selectable during post creation.
Deleting A Tag
If a tag used in a post is deleted:
The tag disappears from the frontend and the Merchant Admin.
The tag is removed from the Channel dropdown.
How To Set It Up
Setting Up A Public Tag
Setting Up A Hidden Tag
Using Hidden Tags For Analytics
Apply a hidden tag when setting up a custom action to group actions or challenges for analytics.
Example: Apply a hidden tag such as IRL to actions tied to an in-person event. Filter analytics by the IRL tag to assess engagement and performance for those events specifically.
Using Hidden Tags For UGC Management
Add a hidden tag to community feed content after a customer submits a post to organize UGC as it comes in.
Example: If a customer uploads a photo of a "pink jade roller," apply a hidden tag corresponding to the product SKU. Pull content by that tag later to populate the respective product page on the brand's website with authentic customer photos.
Key Notes
Public tags are visible on the frontend; hidden tags are visible only in the Merchant Admin.
Tags created in the Community Tags section automatically appear in the Channel dropdown during post creation.
Editing a tag name updates it everywhere the tag already appears.
Turning off a tag's visibility hides it on the frontend but keeps it active and selectable in the Merchant Admin.
Deleting a tag removes it from the frontend, the Merchant Admin, and the Channel dropdown entirely.
Hidden tags can be applied at the custom action level for analytics segmentation or added to individual posts after submission for UGC organization.