Overview
How It Works
How To Set It Up
Key Notes
How It Works
Brand Profile
A Brand Profile represents the identity used when posting in the community. Each profile has its own Display Name, Bio, Display Photo, and verification status. Use a Brand Profile for a brand founder, a brand mascot, or a guest such as a celebrity cameo.
Brand Post
A Brand Post is a piece of content published to the community using a selected Brand Profile. Use Brand Posts to share updates, announcements, or other content with customers. Assign one or more channels to a post to categorize it in the community feed. A channel is a hashtag-style label, such as #Action or #Question, that groups related posts together.
Brand Posts are displayed in the community feed. Each post shows the brand profile name, verification badge, content, image, and associated channels.
Brand Comments
Add a comment to an approved customer post using a Brand Profile. Adding a comment requires at least one Branding Profile. The action fails without one.
Only one brand comment can be added to each post. After a comment is added, the merchant who added it receives an email notification containing the comment.
Only approved customer posts support brand comments. Pending posts, rejected posts, and brand posts do not open the comment panel when selected.
Brand comments appear in the dashboard under the corresponding post. Click New Comment to view a comment. Posts without a brand comment do not open the comment panel through the New Comment button. Customers can react to brand comments.
📋 Note: Edit an existing brand comment at any time. See Editing a Brand Comment under How To Set It Up.
How To Set It Up
Setting Up a Brand Profile
Go to Community Management.
Click Change Profile
Click + Create New Profile.
Enter a Display Name and Bio, and upload a Display Photo.
Enable Display as verified profile if required.
Click Save.
To set a profile as the default, click Change Profile and select the profile to make it the default.
Publishing a Brand Post
Go to Community Management.
Click Create a Post.
Select a profile under Posting as.
Enter a Post title and Body.
Select one or more channels under Channel. This step is optional.
Upload an image under Add Attachment. This step is optional.
Enable Schedule Post and select a date and time to schedule the post, or leave it disabled to publish immediately.
View the published post in the community feed, where it shows the brand profile name, verification badge, post title, body, image, and any associated channels.
Adding a Brand Comment
Go to the Community panel.
Click an approved customer post to open the comment panel.
Enter a comment.
Click the up arrow to post the comment.
Comments are displayed in the Brand Comments section.
Editing a Brand Comment
Edit an existing brand comment from either location:
Open the Brand Comments tab and select the comment to edit.
Click the comment again from the approved post panel.
The Brand Comments tab also lists every brand comment and links to its associated post.
Key Notes
A Brand Profile controls the identity, including Display Name, Bio, Display Photo, and verification status, used when posting in the community.
A Brand Post is published using a selected Brand Profile and can include a title, body, image, and channels.
Posts appear in the community feed, showing the brand profile name, verification badge, content, image, and associated channels.
View published, unpublished, and scheduled posts under the store panel: Community Management → Brand → Posts.
A post can be published immediately or scheduled for a future date and time.
Only approved customer posts support brand comments. Pending, rejected, and brand posts do not open the comment panel.
Only one brand comment can be added to a post, and adding one requires at least one Branding Profile.
Adding a brand comment sends an email notification containing the comment to the merchant who added it.
Edit an existing brand comment from the Brand Comments tab or by clicking the comment again from the approved post panel.
Open a brand comment and its associated post from the Brand Comments tab.
Brand comments appear in the dashboard under the corresponding post. Posts without a comment do not open the panel through the New Comment button.
Customers can react to brand comments.