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Brand Profiles, Posts, and Comments

Manage brand identity, posts, and comments in the community

How It Works

Brand Profile

A Brand Profile represents the identity used when posting in the community. Each profile has its own Display Name, Bio, Display Photo, and verification status. Use a Brand Profile for a brand founder, a brand mascot, or a guest such as a celebrity cameo.

Brand Post

A Brand Post is a piece of content published to the community using a selected Brand Profile. Use Brand Posts to share updates, announcements, or other content with customers. Assign one or more channels to a post to categorize it in the community feed. A channel is a hashtag-style label, such as #Action or #Question, that groups related posts together.

Brand Posts are displayed in the community feed. Each post shows the brand profile name, verification badge, content, image, and associated channels.

Brand Comments

Add a comment to an approved customer post using a Brand Profile. Adding a comment requires the setup of at least one Brand Profile.

Only one brand comment can be added to each post. After a comment is added, the merchant who added it receives an email notification containing the comment.

Only approved customer posts support brand comments. Pending posts, rejected posts, and brand posts do not allow for commenting.

How To Set It Up

Setting Up a Brand Profile

  1. Go to Community Management.
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  2. Click Change Profile

  3. Click + Create New Profile.

  4. Enter a Display Name and Bio, and upload a Display Photo.
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  5. Enable Display as verified profile if required.

  6. Click Save.

To set a profile as the default, click Change Profile and select the profile to make it the default.

Publishing a Brand Post

  1. Go to Community Management.
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  2. Click Create a Post.

  3. Select a profile under Posting as.

  4. Enter a Post title and Body.

  5. Select one or more channels under Channel. This step is optional.

  6. Upload an image under Add Attachment. This step is optional.

  7. Enable Schedule Post and select a date and time to schedule the post, or leave it disabled to publish immediately.

  8. View the published post in the community feed, where it shows the brand profile name, verification badge, post title, body, image, and any associated channels.

Adding a Brand Comment

  1. Go to the Community tab in rediem.

  2. Click an approved customer post to open the comment panel.
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  3. Enter a comment.
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  4. Click the up arrow to post the comment.

  5. Comments are then displayed in the Brand Comments section.
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Editing a Brand Comment

Edit an existing brand comment from either location:

  • Open the Brand Comments tab and select the comment to edit.

  • Click the comment again from the approved post panel.

The Brand Comments tab also lists every brand comment and links to its associated post.

Key Notes

  1. Only approved customer posts support brand comments. Pending, rejected, and brand posts do not open the comment panel.

  2. Only one brand comment can be added per post.

  3. Brand comments can be edited from the Brand Comments tab or by clicking the comment again from the approved post panel.

  4. Customers can react to brand comments.

  5. View published, unpublished, and scheduled posts under Community Management → Brand → Posts.

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