Why Should My Site Have a Community Feed?
Integrating a community tool on your website can transform how you connect with your customers and how they interact with each other. Community features allow customers to bond over shared interests and experiences, turning individual customers into a cohesive fan base.
What is the Community Feed?
rediem's community feed is designed to be a vibrant hub of user activity and engagement. Here’s how it works and what it can do for your brand:
Photo-Based Actions and Challenges
Engagement Through Photo-Based Actions: Users are encouraged to take part in photo-based actions and challenges within the loyalty program. After participating, they can add an optional caption and share their experience by posting the image to the feed.
Visual Brand Storytelling: This feed becomes a dynamic repository of all the exciting actions happening within your community. It allows new users to see the enthusiasm of existing customers and offers a visual story of your brand's impact and customer involvement.
User-Generated Content (UGC)
Repost and Share: You can amplify the reach of your community's content by reposting and sharing photos that accumulate on the feed. This not only shows appreciation for your users' efforts but also enhances content visibility. Easily download photos posted by your users and tag them on your social media platforms. When users add their social media handles to their profiles, these can be automatically included in exported images, making sharing seamless and boosting user visibility.
Note: social media platforms do not allow direct sharing from websites, but we've designed the most elegant workarounds possible!
Building Fidelity with Customers
Owned Social Channel: Our community feed acts as your owned social channel, free from the unpredictability of social media algorithms. This ensures that your most engaged fans always see your posts, improving the effectiveness of your communications.
Direct Communication: Educate and inform your customers directly through the feed. This controlled environment allows for more consistent and impactful messaging.
Notifications: Keep your community updated with SMS or email notifications about new posts or important updates. Soon, we will also integrate push notifications through Apple Wallet, making it even easier to stay top of mind for your customers.
Sample Live Community Feed:
Approving Posts on Your Community Feed
In your community settings, you can choose whether posts automatically appear on the feed or require manual approval. To adjust these settings, click "Community Settings" and toggle the approval settings for actions on or off. In the future, you will also be able to toggle auto-approvals for comments and other types of posts as these features become available.
Most brands opt for manual approval, especially for photo submissions, to ensure that content aligns with their brand image.
On the dashboard, you'll find tools to approve or reject action submissions. You can decide whether to display these posts on the live feed.
Visibility
It's possible to approve a post and assign points to the customer without displaying the photo on your community feed. This feature is beneficial if you aim to maintain a curated aesthetic or selectively highlight certain posts to engage your community.
Approval
To approve or reject photo submissions, use your mouse to scroll over to the right and for each entry and click "accept" or "reject." This action determines whether the submission earns points
