Each overview is a deep dive and can be filtered to include specific customer tags and date ranges. Unlike the Performance Overview, which shows the high level KPIs from the inception of the program. Control the date range by clicking the calendar.

Sales made by members who actively sign up for loyalty program all time.

The Sales Penetration rate is the percent of sales coming from loyalty members (total sales from loyalty members all time / total sales all time)

Revenue driven by loyalty program members.

Sales that have come directly from a purchase made using a discount voucher.