Introduction
In this article we'll cover the different parts of the VIP tiers, settings that can be configured, and how to make your VIP program a huge success.
Overview
Tier Settings
Entry Method
Decide how you want members to enter into your VIP tiers.
Points Earned: Choose this option if you'd like customers to progress based on the number of points they've accrued through your loyalty program.
Amount Spent: This option allows customers to advance based on their total expenditure in your store.
Number of Orders Placed: Select this if you want the number of orders a customer places to determine their VIP tier.
Program Start Date
Determine a launch date for your VIP tiers.
📝 Note: we can only account for customer activity from the point when the app was installed.
Expiration
Set how long you will allow customers to achieve a VIP tier. You can choose from the following:
A Lifetime: Most customer friendly. Program members have a lifetime to achieve
a tier.
A Full Calendar Year: Customers have from January to December to achieve a tier. If your program begins in the middle of the calendar year, they will have the entire calendar year after to achieve the next tier. On January 1, the customer must start from zero to accumulate the required amount for the next tier.
Rolling Year: Customers have 12 months from joining a tier to achieve the next tier.
📝 Note: Customers are not downgraded to a lower tier upon expiration. Instead, their progress is reset, and they must start accumulating the required amount for the next tier from zero within the new time frame.
Adding VIP Tiers
Everyone will start with a base tier. All customers will automatically be put into the base tier unless you are migrating from another loyalty platform.
Typically, your base tier does not have a point multiplier - and customers in this tier will get points based on whatever points you have set for each purchase in your program setup. You can decide if the base tier will include other offerings or benefits. You should rename your base tier and add a different icon to fit your brand.
In the Tier Section, click "Add VIP Tier"
Name the Tier
Add the Tier entry threshold
Add an icon to match your branding
Configure VIP Tiers
Click "Edit" next to the tier name to configure tier settings.
Override Tier Goal
Use customer tags to automatically put customer groups into tiers. This feature can help you reward active subscribers or create a tier for your brand ambassadors.
Tier Benefits
Customers will be shown tier benefits to help motivate them to work towards the next tier. Benefits can be any type of reward you wish to offer to your customers. This could be early access to sales, an exclusive social media group, birthday gifts, and more!
📋 Note: Some bespoke perks (like early access to sales) are handled outside of your rediem program, so make sure it's something that you can set up within your store's promotional system
Free Shipping
Free shipping is a huge motivator as a VIP tier benefit. You can decide which tiers get this benefit and if a minimum purchase amount is required. You might offer the benefit to both the second and third highest tiers but have a lower free shipping spend threshold for the top tier.
Point Multiplier
Point multipliers are a great way to motivate customers to achieve a higher tier! This means that customers could get double or even triple the points for the same purchase by being in a higher tier. These are all based on the points for purchase settings you have for the loyalty program. If you have the program set up with 5 points for every $1 spent, that is what people in the base tier will earn. At a higher tier, if there is a 2x multiplier, members will earn 10 points for every $1 spent.
The most common setup is three tiers, with a 1.5x multiplier at the second-highest tier and a 2x multiplier at the highest tier.
Tier Tags
Once a customer enters a tier, the tier tag will be added to their rediem and Shopify profiles, as well as sync with third-party integrations. If the customer moves up or down a tier based on their spend or earning behavior, they will retain only the tag of their current tier.