Overview
How It Works
VIP tiers reward customers as they reach spending, ordering, or points milestones. Set the entry method, start date, and expiration rules, then define what each tier unlocks.
Entry Method
Choose how customers move up through tiers:
Points Earned: Customers progress based on the number of points they accrue through the loyalty program.
Amount Spent: Customers progress based on their total spend in the store.
Number of Orders Placed: Customers progress based on how many orders they place.
Program Start Date
Set a launch date for VIP tiers.
đ Note: rediem can only track customer activity from the date the app was installed.
Expiration
Expiration determines how long a customer has to reach a tier, and what happens afterward. Choose from three options:
Lifetime: The most customer-friendly option. Customers have unlimited time to reach a tier and once they enter a tier, they will remain there for the lifetime until they achieve the next available tier.
Full Calendar Year: Customers have from January 1st to December 31st to reach a tier. If the VIP tier program starts mid-year, customers get the rest of that year plus the following full calendar year to reach a tier. On January 1st. their tier resets based on the entry method and their activity against it from January 1st to December 31st in the previous year.
Rolling Year: Customers have 12 months from the date they join a tier to reach the next tier. If a customer does not achieve the next tier in the 12 months time period, their tier resets based on the entry method and their activity against it in the last 12 months.
Full Calendar Year behavior. This model always evaluates activity between January 1 and December 31.
If the program starts after January 1, tier benefits stay active until the end of the following full calendar year. rediem then evaluates the customer's activity across that calendar year to decide whether to continue or downgrade the tier.
If the program starts exactly on January 1, tier benefits stay active for that same calendar year. rediem then evaluates activity across that year to decide whether to continue or downgrade the tier.
In both cases, once the evaluation is complete, the tier milestone shown on the widget resets based on the customer's activity during the new calendar year.
Rolling Year behavior. This model grants tier benefits for exactly 365 days from the date a customer qualifies. Each day, rediem checks the customer's activity over the previous 365 days. If the customer still meets the tier criteria, benefits stay active. If not, the tier resets.
Adding VIP Tiers
Every customer starts in a base tier automatically, unless migrating from another loyalty platform. The base tier typically has no point multiplier, so customers earn points at the standard rate set for the program. Benefits and branding (name, icon) for the base tier can still be customized.
Override Tier Goal
Use customer tags to automatically place groups of customers into a tier. This is useful for rewarding active subscribers or creating a tier for brand ambassadors.
Tier Benefits
Tier benefits motivate customers to work toward the next tier. Benefits can include early access to sales, an exclusive social media group, birthday gifts, or other rewards.
Free Shipping. Offer free shipping as a tier benefit, with an optional minimum purchase amount. Different tiers can have different thresholds. For example, offer free shipping to both the second and third highest tiers, with a lower spending threshold for the top tier.
Point Multiplier. Reward higher-tier customers with a multiplier on the points they earn per purchase. The value entered in the Point Multiplier field determines how many times the customerâs points are multiplied.
For example:
If 2 is entered, the customer earns 2x the points they would normally receive. If they spend $600, they will receive 1,200 points.
If 3 is entered, the customer earns 3x the points. If they spend $600, they will receive 1,800 points.
Tier Tags. When a customer enters a tier, the tier tag is added to their rediem and Shopify profiles and synced with connected third-party integrations. If the customer moves up or down a tier, only the tag for their current tier is retained.
How To Set It Up
Go to the Tier section.
Click Add VIP Tier.
Name the tier.
Add the tier entry threshold.
Add an icon that matches the brand.
Click Edit next to a tier name to configure its settings, including entry method, expiration, and benefits.
Example Walkthrough
Full Calendar Year Example
Settings:
Tier Start Date: October 23, 2024.
Expiration Type: Full Calendar Year.
Tier Entry Method: Points Earned.
Tier structure:
Base: 0â999 points.
Silver: 1,000â2,399 points.
Gold: 2,400â2,999 points.
Platinum: 3,000+ points.
Customer activity:
Signs up October 24, 2024, and earns 500 points for signing up.
1st purchase, October 25, 2025: 605 points.
2nd purchase, October 26, 2025: 749 points.
3rd purchase, October 27, 2025: 1,025 points.
Total: 2,879 points.
The customer reaches Gold tier on October 27, 2025, and keeps Gold benefits through December 31, 2025.
On January 1, 2026, rediem evaluates activity between January 1, 2025 and December 31, 2025. Only the three purchases fall in that window, totaling 2,379 points. Since this falls below the Gold threshold, the customer is downgraded to Silver, and the tier milestone on the widget resets.
Rolling Year Example
Settings:
Tier Start Date: November 4, 2024.
Expiration Type: Rolling Year.
Tier Entry Method: Number of Orders Placed.
Tier structure:
Base: 0 orders.
Silver: 2 orders.
Gold: 3 orders.
Customer activity:
1st order, January 4, 2025: $200.00.
2nd order, January 5, 2025: $949.95.
3rd order, January 8, 2025: $699.95.
4th order, January 9, 2025: $885.95.
The customer reaches Gold tier on January 8, 2025, after completing 3 orders, and keeps Gold benefits through January 7, 2026.
On January 8, 2026, rediem evaluates order activity from the prior 365 days. Since the qualifying orders fall outside that window, the customer is downgraded to Silver, and the tier milestone on the widget resets.
Key Notes
Customers can progress through tiers based on points earned, amount spent, or number of orders placed.
rediem tracks customer activity only from the date the app was installed.
Expiration options are Lifetime, Full Calendar Year, or Rolling Year.
Customers are never downgraded the instant a tier expires. Their progress resets, and they start working toward the next tier's requirement in the new time frame.
Use customer tags to automatically override tier placement for specific groups.
Tier benefits can include free shipping, point multipliers, and other rewards.
Only the tag for a customer's current tier is retained after a tier change.t tier.