How It Works
VIP tiers reward customers as they reach spending, order, or points milestones. Each tier can unlock a different set of benefits, point multipliers, and perks.
Tier Benefits
Each tier can include a combination of the following benefits:
Point Multiplier: Multiplies the points a customer earns per purchase. A multiplier of 2 means the customer earns 2x points. A multiplier of 3 means 3x points.
Free Shipping: Offer free shipping as a tier benefit with an optional minimum purchase amount and country restriction. Different tiers can have different thresholds.
Custom Benefits: Add custom benefits such as early access to sales, exclusive community groups, or birthday gifts.
Tier Tags: When a customer enters a tier, the tier tag is added to their rediem and Shopify profiles and synced with connected integrations. Only the tag for the customer's current tier is retained if they move up or down.
How To Set It Up
Set Program Start Date And Entry Method
Under Entry Method, select how customers move through tiers:
Points Earned: Customers progress based on points accrued through the loyalty program.
Amount Spent: Customers progress based on total spend in the store.
Number of Orders Placed: Customers progress based on how many orders they place.
Set the Program Start Date for when VIP tiers go live.
📋 Note: rediem can only track customer activity from the date the app was installed.
Configure Expiration
Expiration determines how long a customer has to reach a tier and what happens when the period ends.
Lifetime: Customers have unlimited time to reach a tier and remain there until they achieve the next one.
Full Calendar Year: Customers are evaluated on activity between January 1 and December 31. If they do not meet the threshold for their current tier in that window, their tier resets on January 1.
Rolling Year: Customers have 365 days from the date they qualify for a tier to reach the next one. rediem evaluates the previous 365 days of activity each day. If the customer no longer meets the criteria, their tier resets.
Create A Tier
Under the Tier tab in rediem, click Add VIP Tier.
Name the tier and set the entry threshold.
Add an icon that matches the brand.
Click Edit next to the tier name to configure expiration, benefits, and point multipliers.
Click Save.
Configure Override Tier Goal
Use customer tags to automatically place groups of customers into a specific tier. This is useful for rewarding active subscribers or creating a tier for brand ambassadors.
Navigate to the tier you want to override.
Add the relevant customer tag to automatically place matching customers into that tier.
Example Walkthrough
Full Calendar Year Example
Settings:
Start Date: October 23, 2024
Entry Method: Points Earned
Expiration: Full Calendar Year
Tier structure: Base (0–999), Silver (1,000–2,399), Gold (2,400–2,999), Platinum (3,000+)
Customer activity:
Signs up October 24, 2024 and earns 500 points
1st purchase October 25, 2025: 605 points
2nd purchase October 26, 2025: 749 points
3rd purchase October 27, 2025: 1,025 points
Total: 2,879 points
The customer reaches Gold on October 27, 2025 and keeps Gold benefits through December 31, 2025. On January 1, 2026, rediem evaluates activity between January 1 and December 31, 2025. Only the three purchases fall in that window, totaling 2,379 points. Since this is below the Gold threshold, the customer is downgraded to Silver and the tier milestone on the widget resets.
Rolling Year Example
Settings:
Start Date: November 4, 2024
Entry Method: Amount Spent
Expiration: Rolling Year
Tier structure: Base ($0), Silver ($500), Gold ($2,500)
Customer activity:
1st order January 4, 2025: $200.00 (total spend: $200.00, Base)
2nd order January 5, 2025: $949.95(total spend: $1,149.95, Silver)
3rd order January 8, 2025: $699.95(total spend: $1,849.90, Silver)
4th order January 9, 2025: $885.95(total spend: $2,735.85, Gold)
The customer reaches Gold on January 9, 2025, when total spend passes $2,500. They keep Gold benefits through January 8, 2026. On January 9, 2026, rediem adds up spend from the prior 365 days (January 9, 2025 through January 8, 2026). Only the 4th order ($885.95) falls within that window. Since $885.95 meets the Silver threshold but not the Gold threshold, the customer is downgraded to Silver. To return to Gold, the customer needs $1,614.05 more in spend within the rolling window.
Key Notes
rediem tracks customer activity only from the date the app was installed, so activity before that date does not count toward a tier.
A tier expiring does not automatically downgrade the customer. rediem checks the customer's activity first, and only downgrades if they no longer meet their current tier's threshold.
Only the tag for a customer's current tier is retained after a tier change, so downstream integrations always sync the latest tier, not tier history.